Issai Purple Beautyberry

Availability: Out of stock

Wildlife Magnet Issai Purple Beautyberry

  • Ravishing Glossy Lavender Berries
  • Fall Color and Vibrance
  • Berries Last into Winter
  • Great Food Source for Fall Birds
  • Low Maintenance
  • Excellent Foundation Planting
  • Pollinator-Friendly
  • Delicate and Delightfully Petite Blush-Pink Blooms
  • Full Sun Best For Fruiting

Vivid, vibrant, eye-popping: pick your favorite adjective and it will work for the Issai Purple Beautyberry (Callicarpa dichotoma 'Issai'). This compact shrub makes a huge impact with its brilliant purple berries that gleam, shine, and bring a blast of violet to the garden.

This beautyberry will blow you away and your local wildlife will appreciate the luscious lilac berries that will keep them full after other food sources have faded.

What makes the Issai Purple Beautyberry one of the best beautyberry varieties you can buy? When it comes alive with its bluish-violet berries, it looks like it's dripping in jewels. These abundant clusters of grape-purple berries truly pop.

In fact, they almost glow against its bright green foliage with a high-gloss sheen. And these berries often stay intact as the Issai Purple Beautyberry's foliage succumbs to winter.

These berries look like stunning beads. They'll attract your attention and add rare hues to your garden.

While this delightful shrub only shakes and shimmies in the breeze, it does come alive when your neighborhood birds learn of its presence. Birds absolutely adore the Issai Purple Beautyberry's berries. What birds dine on beautyberries? Mockingbirds, robins, towhees, quails, and thrashers. This shrub is a true wildlife habitat-must.

While not as brilliant or showy as its berries, the Issai Purple Beautyberry does bloom with whimsical pink flowers. These petite blush-colored flowers look like they were inspired by fairies--these clustered blooms are spritely with long, thin stamen and delicate petals.

And these peppy flowers may look like they belong in a make-believe fairy-fantasy land, but they will attract real winged creatures to your garden, too. Bees, butterflies, and other beneficial pollinators are known to dance about on these sweet blooms.

The Issai Purple Beautyberry's riveting show is made more dramatic by its lance-shaped bright green foliage, spaced evenly and symmetrically between berry clusters.

These yellow-green leaves set off the berries and add additional interest to the garden. And when fall arrives, you can enjoy the Issai Purple Beautyberry foliage's subtle yet pleasing purplish overcast.

Not only does this amazing plant look like it's dressed for a party, but it is also quite resilient. The Issai Purple Beautyberry is easy to grow and offers some drought tolerance. It grows in an even mounding habit. Order one to complete your gardening projects today!

How to Use the Issai Purple Beautyberry in the Landscape

A more appropriate question may be, "How can't you use the Issai Purple Beautyberry in your garden?" This remarkable shrub is extremely versatile. You can use the Issai Purple Beautyberry in the front yard, backyard, commercial landscaping, or even as a large potted plant on your patio.

Use your Issai Purple Beautyberry as a specimen beside your driveway or mailbox. Because this shrub thrives in full sun or partial shade, it can be grown as a foundation planting or as a showy and productive border.

The Issai Purple Beautyberry makes a stunning addition to your mixed shrub border.

Create a breathtaking spectacle with a mass planting of these bright and cheerful shrubs. The close proximity of these lovely plants will make their berries multiply from cross-pollination.

One of the best attributes of the Issai Purple Beautyberry is that it is quite pest and disease tolerant. It also is not a favorite among deer, so you can plant it along your woodlands.

#ProPlantTips for Care

The Issai Purple Beautyberry loves to shine bright in full sun, but it will also thrive in partial shade. When planted in shade, it may become leggier and form a looser mound. It also is quite tolerant of different soil conditions but performs best in medium-moisture soil that drains wells.

Even though the Issai Purple Beautyberry is somewhat drought-tolerant, you will want to keep an eye on it and water it during extremely hot or dry periods.

Don't settle for boring. The Issai Purple Beautyberry will give you season after season of lively color. The Issai Purple Beautyberry is ready to brighten your spirits and garden. Order a pair, trio, or more today!

Buying Options for Plants

Nature Hills sells a large variety of plants with several options available. Plants are offered in both potted containers and as dormant bare root without soil. Here is a helpful resource to understand your options as you create a beautiful landscape with help from Nature Hills.

Ever wonder what a larger plant will mean for your landscape? Container Sizes are really all about the age of the plant!

Seasonally, Nature Hills offers hand selected, high quality bare root trees, shrubs and perennials. Bare root plants are sold by height from the top of the root system to the top of the plant. Plants may be taller than the height minimums.

  • Popular sizes of select trees are 1 foot, 2 feet, 3 feet, etc.
  • Popular sizes of select bare root plants is 1 foot, 18 inches, etc.

Nature Hills Container Size by Volume

Keep in mind, specific varieties and different growing conditions can affect the rate at which plants grow. Variations in size may occur.

Young Plants to 18 Months
Size Volume
2"x2"x3" Ranges from .18 to .21 dry quarts / .198 to .23 dry liters in volume
4.5" Container Equal to .65 dry quart / .72 dry liter in volume
Sprinter Pot Equal to .63 dry quart / .69 dry liter in volume
4" Container Ranges from .31 to .87 / .35 to .96 dry liter in volume
6" Container Equal to 1.4 dry quarts / 1.59 dry liters in volume
1 Quart Equal to 1 dry quart / 1.1 dry liter in volume
5.5" Container Equal to 1.89 of a dry quart / 2.08 dry liters in volume
4"x4"x5" Ranges from .8 to 1.1 dry quarts / .88 to 1.2 dry liters in volume
4"x4"x6" Ranges from 1.0 to 1.3 dry quarts / 1.1 to 1.41 dry liters in volume
4"x4"x9" Ranges from 1.1 to 2.1 dry quarts / 1.2 to 2.3 dry liters in volume
4"x4"x10" Ranges from 1.7 to 2.3 dry quart / 1.87 to 2.53 dry liters in volume
Plants 18 Months - 2.5 Years Old
Size Volume
2 Quart Equal to 2 dry quarts / 2.2 dry liters in volume
#1 Container Ranges from 2.26 to 3.73 dry quarts / 2.49 to 4.11 dry liters in volume
5"x5"x12" Equal to 3.5 to 4.3 dry quarts / 3.85 to 4.74 dry liters in volume
Plants 2 - 4 Years Old
Size Volume
#2 Container Ranges from 1.19 to 1.76 dry gallons / 5.24 to 7.75 dry liters in volume
#3 Container Ranges from 2.32 to 2.76 dry gallons / 10.22 to 12.16 dry liters in volume
Plants 3 - 5 Years Old
Size Volume
#5 Container Ranges from 2.92 to 4.62 dry gallons / 12.86 to 20.35 dry liters in volume
#6 Container Ranges from 5.25 to 6.01 dry gallons / 23.12 to 26.42 dry liters in volume
#7 Container Ranges from 5.98 to 6.08 dry gallons / 26.34 to 26.78 dry liters in volume

About Plant Sentry™

Plant Sentry is designed to protect both consumers and the nursery trade from invasive plant pests and diseases. Sites that display the Plant Sentry protection badge are protected from consumers buying and nurseries shipping material carrying invasive pests and diseases.

This proprietary eCommerce software prevents the shipment of a restricted plant to each state. The Plant Sentry system includes a shipment certification program. The Plant Sentry Compliance Officer works closely with and each nursery or fulfillment center to ensure only compliant plants are sold to customers.

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Plant Sentry


To obtain a more accurate shipment time-frame, simply enter your zip code in the “Find Your Growing Zone” box to the right. Our plants are grown all over the country and lead time on items may be different because of this. Once your order is placed, you will also receive the specific shipment time-frame information as part of your order confirmation. Once an item ships, you will receive shipment notification and tracking numbers, so you can follow along while your plant travels to your doorstep. We use FedEx, UPS, or USPS at our discretion.

Due to winter weather we have put a hold on shipping to the areas shown below in grey. You can still order now and we will ship the plant to you during an appropriate time for your zone.

*If you have found your zone already, it will be highlighted in the table below.
Color Zone Times
3 Spring 2019
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Shipping Rates

At Nature Hills we handle, package and ship the products you order with the utmost care to ensure healthy delivery. Shipping and handling charges are calculated based on the tables below. Please note that some items include an additional handling surcharge, these will be noted on the item's product page.

From To S&H
0 - 19.99 24.99
20 - 49.99 29.99
50 - 69.99 34.99
70 - 99.99 39.99
100 - 129.99 44.99
130 - 149.99 48.99
150 - 150+ Approx 28%

Click here to see our full rates


Issai Purple Beautyberry Is Suited to Grow in Zones 5-8
Growing Zones 5-8
More Information
Brand Nature Hills' Choice
Botanical Name Callicarpa dichotoma 'Issai'
Type Deciduous
Mature Height 3 - 4 feet
Mature Spread 3 - 4 feet
Sun Exposure Full Sun
Soil Well Drained
Moisture Medium
Growth Rate Medium
Flower Color Green
Foliage Green
Fall Color Burgundy / Purple
Pollinator Friendly Yes
Pruning Time Early Spring
Fragrant No