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Issai Beautyberry Close Up
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Issai Beautyberry

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One of the Best Ornamental Fruiting Shrubs!

Beautyberry is one of the most underused shrubs in the American home landscape and we don’t know why. A plant family native to most of the continental US, this shrub is widely adapted and tough-as-nails, but don’t let that fool you. This is one of the best ornamental fruiting shrubs you can buy on the market!

Issai Beautyberry (Callicarpa dichotoma ‘Issai’) is one of the most outstanding cultivars of this overlooked species. Where do we start? First, spring gives you delicate pink flowers that line the stems of the ladder-like leaves. Once they are gone, and while the fruit is setting, the architectural foliage is so striking that it always draw attention.

But the real attention…that comes in fall when the berries turn an almost indescribable shade of vibrant lilac/violet. You can spot the little guys from across the garden they are so bright! They grow in small, round clumps all up and down the length of the stems, nestled in the leaf structure. Seriously, people will stop and ask you what kind of plant this is and where can they get one too. Squirrels and birds will think they’ve found a new take-out restaurant. You will have a beautiful and active garden all fall long!

Beautyberries are native to woodlands in Asia and Europe, as well as the Americas. They are tough and bring a naturalized look to you landscape, but they are architectural enough to add depth to formal or contemporary gardens too.

Here at Nature Hills, we can’t say enough about these aptly names beautyberries. They belong in every American garden and we hope that you add some to yours today!

• Easy to grow in sun or shade
• Striking leaves and berries
• Wildlife love them


Issai Beautyberry Is Suited to Grow in Zones 5-8
Growing Zones 5-8
More Information
Brand Nature Hills Nursery
Botanical Name Callicarpa 'Issai'
Foliage Green
Mature Height 3 - 4 feet
Mature Spread 3 - 4 feet
Soil Type Widely Adaptable
Sun Exposure Full Sun
Flower Color Pink