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Gaillardia is often referred to as the blanket flower and belongs to the sunflower family, Asteraceae. It is believed that it was named ‘blanket flower’ because it resembles the blanket patterns that were created by Native Americans. Gaillardia is native to both North and South America. The Gaillardia was named after M. Gaillard de Charentonneau who was an 18th century French patron of botany. This plant is winter hardy to Zones 3-10, self-sows, and is drought resistant.
Gaillardia maintains a vigorous growth if planted in medium, well-drained soils in full sun. It tolerates some dry soils, but it does not do well in unamended heavy clay soils. Producing daisy-like flowers from early summer to early fall, Gaillardia displays petals that may be colored in shades of yellow, red, orange or peach. Some petals may show off fiery hot bi-color patterns of red or orange with yellow. Gaillardia will add a blast of color to sunny garden beds or borders. A few plants that can be companions to Gaillardia in a flower garden area are Lamb’s Ear, Veronica, or Coreopsis. Bees, butterflies, and birds are attracted to this plant